Interactive 50+ Year History of Asset Returns
How the major ways to invest have performed against the stock market since 1968: bonds, real assets, factor strategies, sectors and foreign markets, month by month through every crisis, after costs and taxes.
Performance*
Settings
Sources
- Stock, Factor, Industry, International and T-Bill Returns: Ken French Data Library
- Bond Yields: FRED Treasury yields, 2-, 5-, 10-, 20- and 30-Year
- Inflation and Recessions: FRED Consumer Price Index, NBER Recession Dates
- Housing: Jordà-Schularick-Taylor Macrohistory Database (R6, CC BY-NC-SA 4.0), FRED FHFA Purchase-Only House Price Index
- Gold and Silver Prices: World Bank Commodity Markets (gold via datahub)
- Federal Tax Brackets: Tax Foundation
Includes investing costs1.
Appendix
A. The instruments
Each line holds 100% of one instrument (Custom mixes them). Costs run from what an investor paid at the start to the cheapest way to hold it today (note 1); taxes are for a taxable account (note 2).
| Line | From | What it is, and how to read it | Costs | Taxed as |
|---|---|---|---|---|
| equities | 1968 | The whole US stock market (CRSP via Kenneth French). The growth asset everything else is measured against. | Dividends, then gains | |
| high dividend | 1968 | High-dividend stocks: payers in the top 30% by yield, NYSE cutoffs (French). Stocks tilted to income: more of the return arrives as taxable dividends. | Dividends, then gains | |
| small caps | 1968 | US stocks below the NYSE’s 30th percentile of market cap, value-weighted (French). NASDAQ is mostly small companies, so this is well over 30% of all stocks by count. The size premium: higher returns in theory, long droughts in practice. | Dividends, then gains | |
| small value | 1968 | Stocks below the NYSE median market cap and in the cheapest 30% by book-to-market, NYSE cutoffs (French). The strongest of the classic factor tilts, and the most uneven. | Dividends, then gains | |
| momentum | 1968 | US stocks in the top three NYSE deciles of returns over the prior 12 months (skipping the latest), rebuilt monthly, value-weighted (French). A paper portfolio: its heavy turnover would cost more in trading and taxes than shown, and its dividends are estimated at the market’s yield. | Dividends, then gains | |
| sectors | 1968 | French’s industry portfolios, value-weighted, all but his catch-all “other” (which holds finance): tech (computers, software, electronic equipment), healthcare (including drugs and medical equipment), energy (oil, gas, coal), nondurables (food, tobacco, apparel, textiles, toys), retail (with wholesale and some services), manufacturing (machinery, vehicles, chemicals, paper), durables (cars, TVs, furniture, appliances), telecom (telephone and TV transmission) and utilities. | Dividends, then gains | |
| intl developed, europe, japan, britain | 1975 | French’s indices in US dollars: all developed markets outside the US, Europe, Japan and the UK, value-weighted. Published a few months behind, so this comparison ends earlier. | Dividends, then gains | |
| 10-yr treasury | 1968 | A constant-maturity 10-year Treasury. The safe long bond: no default risk, but it loses when rates rise (note 5). | Interest, free of state tax | |
| treasury mix | 1976 | Our own fixed blend standing in for the whole Treasury market, rather than one 10-year bond (not a published index): 24% T-bills and 19% each of 2-, 5-, 10- and 30-year bonds (FRED yields, the 20-year standing in for the 30 in 2002–06), rebalanced monthly. The weights are close to the mix of nominal Treasury debt outstanding in 2025 (SIFMA: bills 21.5%, notes 51.8%, bonds 17.3%), held fixed. Shorter on average than USTs, so it falls less when rates rise (2022: −11% against −15%). | Interest, free of state tax | |
| t-bills | 1968 | 1-month Treasury bills, rolled monthly: a money market fund. Never has a down month; its risk is inflation. | Interest, free of state tax | |
| housing | 1968 | An estimate: US house prices plus net rent (Jordà, Schularick & Taylor; FHFA from 1991). A whole national market of homes with no buying or selling costs, so it flatters what a landlord kept; smoothed before 1991. | Rent as income, then gains | |
| gold | 1968 | Physical gold at its free-market price: a measure of money itself. Starts in April 1968, when the price floated (note 7). | Collectibles gains | |
| silver | 1968 | Silver at its monthly average price (World Bank). Gold’s more industrial, far more volatile cousin. | Collectibles gains | |
| inflation | 1968 | Consumer prices, dashed. A reference, not an investment: a line below it lost buying power. | — | — |
| custom | Any mix of the above, rebalanced every December; 60% equities / 40% 10-yr treasury by default. Starts when all its parts exist. | Its parts’ | Its parts’ |
Every line has data from April 1968 except the treasury mix, from July 1976; a window that takes in an earlier month with it shown compares every line from July 1976.
B. Methodology notes
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Costs: every result includes investing costs for a cost-conscious investor who always used the cheapest option of the day and switched as cheaper ones appeared, with no tax or cost-basis hit for switching. Commissions apply to every purchase and sale (including reinvested income and rebalancing); fund expenses come out of income first, so they also lower taxable income. The instruments table gives each one's costs then and now; hover one for its full schedule.
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Taxes: "after tax" assumes a taxable account. Each year, income is taxed as it arrives at that year's marginal rate on the chosen income: the actual federal brackets for a married couple filing jointly, with the income adjusted for inflation to that year, plus a flat state rate. Gains are taxed only when rebalancing sells something, and on everything at the end. The table gives the average rate over each tax era at your settings; the yearly rates are in data/portfolios.json (
tax.rates). Not modeled: the alternative minimum tax, phase-outs and deducting state tax.Years Ordinary income
housing rentTreasury interest
10-yr treasury, t-bills (no state tax)Dividends
equities, high dividendLong-term
gainsGold gains - Returns are nominal, not adjusted for inflation; compare them with the Inflation line. This matters most from 1973 to 1981, when inflation averaged about 9% a year: a bond paying 8% then lost buying power. No new contributions.
- Dividends and interest are reinvested every month, paying that era's commission (see note 1). That is generous before the late 1970s, when an investor holding stocks directly would usually have let dividends pile up in cash and reinvested occasionally.
- Treasury term: the UST line is a constant-maturity 10-year, not a blend of tenors. Each month it in effect holds one 10-year bond bought at that month's average yield and sold a month later at the next month's. The aggregate Treasury market is shorter: weighted by the amount outstanding at each tenor, the average maturity of marketable Treasury debt has mostly ranged around 4–6 years, so a market-weighted index would swing less than this line — smaller losses when rates rise (1968–81, 2022) and smaller gains when they fall (1982–2020). We chose a single tenor anyway, as the one long Treasury with a continuous monthly yield since 1968. The treasury mix line, from 1976, shows the blend.
- Data is monthly, so drawdowns inside a month (like the single-day 1987 crash) are smoothed a little. Treasury returns are rebuilt from monthly average yields, a close approximation but not an actual fund.
- Gold: the line starts in April 1968, after the London Gold Pool, which had held gold at $35 an ounce, collapsed and a free market split from the official price. Central banks kept dealing at the official price until 1973, and Americans couldn’t legally own bullion until the end of 1974, so before 1975 the line is what the free-market price did rather than what a US investor could have held.
C. Reading the chart
- Total return, income reinvested, rebased to 0% at the window’s first month. Labels give CAGR over the window. If a series starts inside the window, all lines rebase to its start.
- Log scale by default. Pre-cost and pre-tax unless Costs & taxes is on; Linear and both toggles are in Settings.
- Grey bands are NBER recessions. Marks below the plot are periods (□), events (●) and the outlook (○). Click one for its note.
- Pan by dragging or scrolling sideways. Set the window with the strip above the chart, or type a number of years. Click a label to isolate its line.
For education and general interest only. This is not investment, tax or financial advice, nor a recommendation to buy or sell any security. Results are simulated from historical data and assumptions, not actual investments; past performance does not guarantee future results.